Offering an experience above and beyond the usual harried trip to London’s Oxford Street, this recently opened gallery-cum-boutique clothes retailer combines fresh artistic talent with a range of unusual (and sometimes exclusive) designers largely from the US. Oxygen stocks clothes ranging from jeans and leggings to cocktail dresses; the ranges are a mix of well established names such as Herve Leger, as well as up and coming designers already gaining popularity on the other side of the pond.
The artwork is available to purchase, often at promotional prices, and the edgy pieces displayed provide far more than a mere backdrop for the clothes rails. This original concept is the brain child of a mother-daughter team with firmly established roots in the fashion world- Helen and Joanna Nicola- having worked with high street chains Zara and New Look. If current form is anything to go by their expertise has set this quirky space on the path to success.
38 Eastcastle Street, London, W1W 8DS
