QUINTESSENTIALLY | Insider | Anthropologie launches in London at last

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Anthropologie launches in London at last

Wednesday, November 4th, 2009 at 11:25 am

anthropologie_main

London’s credentials as a fashion mecca have yet again been confirmed following the recent opening of the newest American import to the UK, Anthropologie. The shop , which boasts 130 stores in the US, has chosen the ever-fashionable Regent Street in central London as the location for its first European venture. A visit to the store is justified by some as a reason to visit New York and so the opening of a London branch has delighted many in the fashion world and has been given the same kudos as the Launch of Topshop in Manhattan earlier in the year.

Part of the Urban Outfitters brand, Anthropologie is aimed at stylish adults, and its extensive range of homeware items are an important part of this strategy. The impressive layout and design of the London store is in itself a reason to visit. The centerpiece of the London shop is a living green wall of 18,000 plants that stretches over the three floor area, the first of its kind in a retail environment, and an enormous steel and glass staircase which dominates the space.

A further boutique on London’s King’s Road is expected next year, which will be combined with the launch of the UK website. In the meantime shop away at www.anthropologie.com.

158 Regent Street
London, UK W1B 5SW

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