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‘Alice’ Days

Friday, January 29th, 2010 at 8:53 am

Jax_Dress_main

January sales over, winter blues setting in? There’s only one thing to do – daydream of sun drenched days, Cote d’Azur skies and flower filled meadows…As we muddle our way through the winter/spring wardrobe limbo-land there’s a ray of hope on the horizon, a yellow brick road if you will, in the form of ‘Alice,’ the much anticipated diffusion line from the gypset style setter, Alice Temperley herself.

Renowned for her uber-luxe materials, intricate decorative beading and delicate embroidery, the new range will be simpler, more wearable and a little kinder to the bank balance. The entire collection is every girl’s must-have summer holiday wardrobe, in fact the whole idea came to fruition from a collection of Alice’s girlfriends, who piled together their favourite things to take away, their desert-island essentials. And so the basic components of the Alice summer capsule – stripes, denim, broderie anglaise – came to the fore.

Each has been styled and shaped the Temperley way though, infusing them with her signatory ultra-feminine, quintessential Englishness so look out for cute stripey t-shirt dresses, loudly printed playsuits, beautifully cut leather jackets. Some pieces have been enticingly named after her super hip, fashionista friends – think ‘the Jax,’ (pictured) ‘the Laura’ etc …along as there’s not a ‘Cherie’ amongst it all, she’s definitely onto a winner. Bring on those long ‘Alice’ days.

See more at www.temperleylondon.com

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