The recent craze in blogging has seen everyone from amateurs to literary masters desperate to offload their knowledge on a medley of different subjects. Everything from ‘perfect parenting’ to the not-so-appreciated and often useless daily ‘twitterings’ make their way into the blog-o-sphere.
There is however one avenue which has benefited hugely from the internet speakeasy, namely, the food industry. The hugely popular daily musings of Julie Powell can safely accept merit for their amusing and useful food-orientated prose – undoubtedly the reason behind her whirlwind success.
Another such blog that has me hooked is that of Rosie Broad, a young Londonite that turned her talents to the culinary world with undeniable flair. The result is prose that’s readable, enjoyable and above all, useful, even to the accustomed foody. Her recipes are original, often come accompanied with a charming shot of the end result (she is a trained photographer), and are sampled by familial relations for extra credence.
More than anything, you become overwhelmed by the desire to run straight to the kitchen and replicate her utterly satisfying and wholesome creations. I fell in love with the Earl Grey and honey cake instantaneously, and I hold her fully accountable for the recent increase in my waistline!
