The Swedish House Mafia is a collaboration of three superstar disk jockeys and producers: Axwell, Steve Angello and Sebastian Ingresso. They are fast becoming one of the most identifiable music brands in Sweden. They wear their hair long and look contented, the way leather-clad clubbers look in the VIP area of one of those impossible-to-get-into Parisian night clubs. They’re aware of the cliché that comes with the territory; what it means to be a brand as well as a band with a flair for turning rousing Euro-House into a mainstream commodity.
But what do they really do? In short, they make, mix and play an assortment of House tunes that are popular in Stockholm. They rank highly in the fresh wave of super producers that have recently emerged on the scene, having worked with Madonna, Kylie, NERD, Justin Timberlake and Moby, and they know how to sell the hedonistic lifestyle like few others can. Self-consciously cool, their ‘making it up as we go’ bohemian spirit plays a large part in their philosophy. Their act is a combination of DJ set, theatre, party, demonstration – and the appeal of three rising stars that are very much in tune with each other.
Many cite their massive success is simply down to the music itself; the euphoria in the segue that follows an expert fusion of dissimilar melodies and beats… Listening to their debut single ‘ONE (Your Name)’ – currently #7 in the UK charts and featuring the unmistakeable vocals of Pharrell Williams – it’s the beautiful simplicity of an incredibly catchy synth line that is quickly turning it into one of the hottest underground soundtracks of the summer. Undoubtedly increasing their already substantial cult following ‘One’ is a great radio-friendly introduction to get us revved up about their forthcoming album.
Swedish House Mafia have a 16-week residency at Pacha in Ibiza this summer with Masquerade Motel.
Quintessentially Music, in association with Swedish House Mafia, are giving away three signed copies of the single ‘ONE’, along with an exclusive t-shirt.
For your chance to win, simply send an email to james.bath@quintessentiallymusic.com along with your full name. The competition closes Monday, 9th August at 10.30am.
The winning name will be selected and notified by email on Tuesday, 10th August.
