
No longer the exclusive realm of yummy mummies preparing for birthday parties and loving grandmothers with lots of free time, the cupcake is enjoying a serious comeback. All over London trendy 50s-inspired boutique bakeries are popping up with their shelves bursting with retro goodies.
Flemings Hotel in Mayfair is the latest establishment to join the craze. From January 2010 the newly refurbished Front Room will be offering cupcakes and champagne teas, with the cupcakes provided by Primrose Bakery. The bakery is one of several which have garnered a devoted fan base since the UK obsession with these dainty delicacies began a couple of years back. They offer a bespoke cupcake service, and can personalise your cakes whilst you wait or deliver them to your home.
Cocomaya, the brainchild of Agent Provocateur founder, Serena Rees, last month expanded its repertoire and has opened its first bakery in Mayfair. Serving a range of goodies including handmade sticky toffee cakes each intricately shaped like roses, cupcakes have certainly gained an alluring edge.
In other cupcake related news, the third branch of Hummingbird Bakery is set to open any day now in Soho’s Wardour Street. Just walking past the bright pink and black interior of the unopened shop is enough to brighten up a dreary day, and we are all getting rather over excited about the arrival of the cupcakes themselves.
www.flemings-mayfair.co.uk
www.primrosebakery.org.uk
www.cocomaya.co.uk
http://hummingbirdbakery.com












