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A feast for the eyes and the stomach

Friday, December 4th, 2009

cupcakes_main

No longer the exclusive realm of yummy mummies preparing for birthday parties and loving grandmothers with lots of free time, the cupcake is enjoying a serious comeback. All over London trendy 50s-inspired boutique bakeries are popping up with their shelves bursting with retro goodies.

Flemings Hotel in Mayfair is the latest establishment to join the craze. From January 2010 the newly refurbished Front Room will be offering cupcakes and champagne teas, with the cupcakes provided by Primrose Bakery. The bakery is one of several which have garnered a devoted fan base since the UK obsession with these dainty delicacies began a couple of years back. They offer a bespoke cupcake service, and can personalise your cakes whilst you wait or deliver them to your home.

Cocomaya, the brainchild of Agent Provocateur founder, Serena Rees, last month expanded its repertoire and has opened its first bakery in Mayfair. Serving a range of goodies including handmade sticky toffee cakes each intricately shaped like roses, cupcakes have certainly gained an alluring edge.

In other cupcake related news, the third branch of Hummingbird Bakery is set to open any day now in Soho’s Wardour Street. Just walking past the bright pink and black interior of the unopened shop is enough to brighten up a dreary day, and we are all getting rather over excited about the arrival of the cupcakes themselves.

www.flemings-mayfair.co.uk
www.primrosebakery.org.uk
www.cocomaya.co.uk
http://hummingbirdbakery.com

Artisan – an innovative delight

Tuesday, November 10th, 2009

Artisan_main

I was recently introduced by one of my regular dining members to the events and private dining director of the Westbury Mayfair, Joseph Cote, who drew my attention to their Artisan restaurant. I’ve often walked by and noticed the busy Polo Bar, but Artisan has so far been neglected by me, I’m sorry to say. A visit proved that this was unfair.

Executive Chef Andrew Jones of Artisan, a former Roux scholar, has an innovative attitude to his cuisine is very refreshing, making you sit up and pay attention. An amuse-bouche of goat’s cheese, white chocolate and black olive lollipops was an exciting beginning, and my starter of 5J Jabugo ham with poached duck egg and parsnip chips had jumped out at me while perusing the menu and was so divine I’ve been savouring the dish in my mind ever since. A simple main course of Caledonia Crown Scottish beef, garnished with marinated turnips, baby leeks & truffle butter hit the spot perfectly, prior to a delicious dessert of Rum Baba with spicy roasted pineapple & mango, coconut cream & jelly. Individually these dishes were delicious but combined with the little extra touches and amuse bouches the meal became a great experience.

The beautiful Art Deco dining room had a lovely ambience to it, both formal and relaxed. The confidence and flow of the service allow diners to enjoy the evening and focus their attention on the food and company. Prices are very reasonable especially for Mayfair. The fixed price menu initially can come across as a little on the higher side but when taken into account with the canapés, amuse bouche and intermezzo dishes that come from the kitchen it can’t be faulted. I’d certainly visit Artisan in the future and if like me you find yourself passing by and wondering, give it a try. I think you’ll be pleasantly surprised.

Artisan, Westbury Hotel, Bond Street W1. http://www.westburymayfair.co.uk/?id=401&page=Artisan

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