
As the fashion world eagerly prepares for the upcoming London Fashion Week, Selfridges have dusted off the Christmas displays, stashed away the sale rails, and taken a radical new direction by giving twenty up and coming designers a unique platform to display their work.
The fashion forward department store has taken its pick of 20 young fashion ingénues who they believe will be showing at the fashion weeks of the future. Their creations receive maximum exposure in a unique window display, entitled ‘Bright Young Things’. The display features a range of creative talents, from illustrators to milliners, and the results range from achingly stylish to down right mad; Charlie Le Mindu, for instance, has created outfits made entirely from hair.
The youth of the designers chosen is striking. LiLee, whose lady-like designs incorporate a mixture of lace and rope trimming, only graduated from London College of Fashion last year. Another designer making their first foray into retail is Alex Noble, best known for having designed Lady Gaga’s infamous lace bodysuit, worn to last year’s Brit Awards.
These designers have been selected for their potential to ‘make it big’, so it will be music to the fashion lover’s ears to hear that each designer has created a piece to be sold exclusively in Selfridges pop-up and online stores.
This will prove to be a guilt free shopping experience, where the savvy stylista will come away with a unique fashion investment, hoping to have bought a piece by a ‘bright young thing’ who could just turn out to be the next-big-thing.
‘Bright Young Things’ will appear in the windows of Selfridges until 28th February. To find out more, visit Selfridges
Selfridges
400 Oxford Street
London
W1A 1AB























